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Business Development and Growth Seminar Series #3 — Evaluate and Re-Evaluate: What’s Working and What’s Not

Virtual Event Virtual Event

November 13 @ 12:00 pm 4:00 pm

12:00 Noon
Make Your Website a Winner
Adrian Smith, FGA

Whether you still don’t have a website yet or write your own HTML, CSS and Javascript code, there is something here for everyone. Everything from picking a website developer to optimizing your website to you the very best results.

1:00 PM
How To Start A Business
Lynne Marcus, CPA

If you are thinking about starting a business, do not unless you attend this seminar! We are going to discuss the most important implementations that you will need to do in order to succeed and we are sure that you do want to succeed!

Find out what you need to know and join us to learn about entity choices, marketing, taxes, accountant packages and website to get supporting information.

2:00 PM
Cash and Contracts: Setting Fees and Expectations
Deborah Finleon, GIA GG

We will be discussing the ins and outs of fees and contracts, including how to set up a fee structure that works for your business and for you.  We will also cover the basics of contracts, engagement agreements, and retainers – when you need them and when you do not, as well as what to include to cover yourself and make sure you get paid.  Then, we will look at some concrete examples to get you started!

3:00 PM
Instagram 101
Jennifer Heebner

The Instagram social media platform has helped build many a jewelry business! Instagram is a free marketing tool that everyone should use. Join us as longtime jewelry journalist Jennifer Heebner gives you the skinny on what to post, how often to post, the importance of commenting on related feeds as well replying to those who comment on your own posts, and more. She will give you tips for taking great photos, show you the apps she uses for her own posts, share insights from various Instagram courses she has taken, and show you different jewelry accounts that excel on Instagram. Instagram is a powerful free marketing tool that you need to use now! Learn how in this 45-minute session.


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